Paul Muffoletto

Founder/CEO

Paul is a visionary, idealistic, change oriented and creative. He dreams of being a ball of fire that somehow leaves everyone who witnessed, unscathed. Paul’s an individualist and believes expressing oneself creatively is a vehicle for such philosophy. So, he decided to make a brand dedicated to it. The idea stemmed from his interest in the Kava Bar scene, where he met a multitude of different people with a unique vibe–unlike anything he’s ever experienced. His brand is rooted in interesting, intelligent, creative and like-mindedness that is shared amongst this community. Paul brings together some incredible people that are part of branded fashion, creative arts, unique businesses, charitable work, and with it, comes a community to represent it all. His dream is to allow everyone to have an opportunity to live by the slogan: “Be Your Brand.”